Panchero is a restaurant inspired by the latin culinary and by the famous fast food trailers from New York. Inspired by the fast food (panchos, hot dogs and hamburgers), we created the panchero concept: a restaurant that delivers tasty fast food made with the parrilla and craft beer all together. We have designed the visual identity, in-store signage and brand positioning.

Designed by @valkiriaic, 2018
Client: Panchero
Creative Director: Matheus Pinto
Senior Designer: Artur Cunha
Design Team: Artur Cunha, Henrique Azevedo, Raphael De Luca
Motion: Raphael De Luca

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