Vibrant colors, simplified elements and direct communication to highlight ingredients of each snack, translating the brand's purpose of uncomplicated healthy eating into a nutritious and no-frills product. The idea was to bring a modern packaging to daily life. To create a new line of products, Super Labs decided to launch three flavours of healthy snack. The packaging project was listed and named 1, 2, 3 like other products of the company. The pack is a traditional stand up pouch, with a zip lock to ensure practicality. Different from juices and soups, the snacks are not influenced by seasonality. Therefore, the product increased by 60% Super Labs' revenues and facilitated the penetration on the Brazilian market due to a higher shelf life.
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Artur Cunha, Matheus Pinto, Moises Hansen