Doralice
Flex, fresh, and full of grace… The name Doralice is a reference to an important Brazilian bossa nova character and embellish with
charm and ease their Flexitarian, healthy conscious food offer. Dora is a fast-casual restaurant that doesn’t want to impose any way of eating, nor think that there’s only one way to be healthy, but makes sure you understand that there are new healthy ways to make your dietary choices. A kitchen that prioritizes the closeness with the farmer partners and the respect for the food, its preparation, and mainly for the people involved in their supply chain. We are waiting for you with smiles on our faces and our arms wide open. Welcome 🙂
Task
Design Brand Strategy and Visual Identity of a Flex, fresh, and full of grace restaurant.